Bringing your membership and audience together is a challenge for any organisation.The Clubs and Facilities Conference organised by Snowsport England is a chance for awareness and communication back to the membership to be highlighted. Held in the spacious facilities at Loughborough University, the day long event allowed centres, clubs and other interested parties to attend, listen to the speakers and network.
One of the key messages coming out of the day was the need for information and events to get to be made aware to the growing membership across the country. From the grassroots up, awareness of what is happening, is vital to the sport. From getting school children that are away on school trips to keeping them involved when they get back to the UK, is all vital.
The day started off with an interesting presentation by Katie Legg from Sport England on their new strategy for Sport and their ‘Under the Skin’ Youth Personalities Research. Sport England have a new strategy that is looking to embrace a more active nation that is entitled ‘Towards an Active Nation’ and looks at the different types of Youth Personalities. From Sport Enthusiasts through to Ambitious Self Starters, to Thoughtful Improvers and down to Everyday Youths and Confident Intellectuals and finally at Cautious Introverts. The need to get more folk higher up the scale is vital.
The day was an opportunity for feedback to be given on smaller topics like Communications and Media by Victoria Crampton plus the new Membership Director, Chris Shelley, to introduce himself. The opportunity to network amongst those on your table and at lunch was well received with over 80 people attending the day.
One of the main focus of attention for the day was the chance to hear from four of the rising talents of Snowsport England, from different walks of sport: Under 15 Nicole Hainer, ranked 48 in the world (age group wise) after only snowboarding four years of snowboarding, Robert Poth gave an insight in to life in the alpine racing world, Robert won the Under 21 British Slalom Title last season followed by Millie Wilkinson who is part of the Park and Pipe programme. This section of the day ended with a video interview with Dave Ryding taken at his training base in Lithuania recently. (athletes chat)
Martin Chester ended the day with a hugely informative talk looking at Exploring Getting Active Outdoors and the report that he was involved in putting together. This looked at how customer and member motivations could be provided for by the industry.
With events at over 21 venues, 1,571 Go Ski Go Board taster sessions completed, 31,756 Facebook impressions, 37,001 Tweets and over 970,000 people reached through FIS website homepage, mailers, event pages and communications all put together bring a positive feed back. This is only the beginning.
Indoor slopes, Outdoor slopes, clubs, athletes, coaches, training organisations and trade bodies, as well as alpine, nordic, freestyle representatives were all there. If you are interested in hearing about how things are developing next year, then contact Snowsport England about attending. The more people that get the message out to the membership, the better.
Picture Racer Ready