Alpine Canada Alpin and Helly Hansen announce long-term outerwear and apparel partnership

Alpine Canada Alpin (ACA) has announced a new outerwear and apparel partnership with Helly Hansen, the leading apparel provider for ski professionals around the world. … 

From 1 July 2015, Helly Hansen will provide the technical kit for Canada’s alpine and para-alpine ski teams, including alpine ski star Dustin Cook and para-alpine sensation Mac Marcoux.

Paul Stoneham, CEO of Helly Hansen, says “We are excited to be working with Alpine Canada Alpin to help support the Canadian athletes. We design our alpine race apparel and outerwear to give the athlete every advantage possible. As the number one brand with ski professionals around the world, our gear is built to provide ultimate performance in the most demanding conditions.”

ACA staff, coaches and athletes worked closely with Helly Hansen to select and test each piece of gear for the 2015-16 race season and will continue to develop next-generation designs throughout the partnership.

Mark Rubinstein, President and CEO of Alpine Canada Alpin, comments, “ACA is delighted to welcome our newest partner to our alpine and para-alpine ski teams. Helly Hansen has a long standing track-record of excellence in the production of world-leading alpine outerwear and related accessories. Our Athletes, Coaches and Staff look forward to this exciting new relationship with the Helly Hansen Team.”

Dustin Cook, super-g silver medalist at the 2015 FIS Alpine World Championships, says, “I’m really looking forward to working with Helly Hansen getting into some of the most technically advanced training and racing gear out there!”

In October 2015, Helly Hansen will launch an ACA-branded retail collection, featuring ACA apparel, with the proceeds benefiting ACA and its athletes.


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