CK SkiÂ offers marketing representation services to businesses seeking to target localÂ and expat snowsports enthusiasts in Asia.Â Founded by Carrie Salmon andÂ Kirsty Mullens, CK Ski has capitalised on theÂ opportunity to offer theirÂ marketing services to tourist boards, tour operators, travel agents andÂ independent businesses aiming to target snowsports enthusiasts in Hong Kong andÂ other Asian hubs includingÂ Shanghai, Beijing and Singapore.
This new venture, … CK Ski, provides advertising and media campaign management,Â representation at consumer and trade events, event management, PR & press,Â market research, content marketing, copywriting andÂ communications – withÂ integrated packages to suit the individual partner.
CK Ski researchÂ earlierÂ this year indicated Whistler in Canada and European resorts accessed by directÂ flights as important destinations for Asia-based snowsports enthusiasts. WithÂ direct flights from Hong KongÂ to destinations including Zurich, Munich andÂ Milan, tourist boards and tour operators in Europe can look to capitalise onÂ new business from this region. Japan and South Korea were identified as theÂ front-runners for short ski breaks from Hong Kong.
â€˜Our research into theÂ Hong Kong andÂ Chinese snowsports marketÂ has revealed huge potential, following theÂ rise of outbound tourism,â€™ enthuses Carrie, â€˜and we want to help our snowsportsÂ clients leverageÂ this. Whether it is a tourist board seeking to increase theirÂ awareness or a tour operator aiming to target segments of the market to convertÂ sales, we can help.â€™
Kirsty adds, â€˜between us we have over 16 years experience in the UKÂ snowsports and high-end travel industries and we are now looking forward toÂ bringing our knowledge and skills within key Asian markets toÂ attract and raiseÂ the profile of our partnersâ€™ businesses.â€™
Ski Armadillo, aÂ leading ski chalet operator in Verbier, Switzerland, is looking to takeÂ advantage of this new opportunity. Mark Bush, Ski Armadillo Managing Director states,Â â€˜Hong Kong is a new market for usÂ and when we learnt CK Ski was establishingÂ itself as the snowsports marketing representation company in Asia, we felt itÂ would be a great fit. We want to expand our high-quality ski chalet productÂ into newÂ markets and drive sales in Asia, and the opportunity to partner withÂ CK Ski and capitalise on their experience and knowledge came at the rightÂ time.â€™
For furtherÂ information about CK Ski and future opportunities, please contact:
firstname.lastname@example.orgÂ /Â +852 5978 0636 / +44 (0)7890 471 734
email@example.comÂ /Â +852 6499 9287 / +44 7799 261 636
skype Â CK_Ski
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web Â Â Â Â www.ck-ski.com