The Trio of Winter Sports Tradeshows of the Bolzano/Bozen Exhibition Center

With the three tradeshows “Alpitec”, “Alpitec China”, and “Prowinter” covering the areas of mountain and winter technologies as well as winter sports rentals and services, the Bolzano/Bozen Exhibition Center in South Tyrol, Italy has established itself as the country’s number one meeting point in the sector and a 360° platform for the entire winter sports sector.

In even-numbered years, “Prowinter”, the International Tradeshow for Rentals and Services for Winter Sports always take place along with “Alpitec”, the International Tradeshow for Mountain and Winter Technologies.  The next edition will be held from April 9 to 11, 2014 in Bolzano/Bozen.  Over the course of three days in 2012, this double tradeshow with a total of 365 exhibitors from fifteen countries drew 9,300 visitors from the sector from twenty-four different nations.  The successful double event “Alpitec/Prowinter”, is held in the heart of the Alps and signifies a successful symbiosis in the sector, since with mountain and winter technologies along with rentals and services for winter sports, two closely related areas are united.  The exhibition areas of “Alpitec” range from ski slope and cross country ski trail equipment to snowmaking and ski lift facilities to guest services, personnel equipment, winter service vehicles, safety, and rescue.  Those of “Prowinter” comprise equipment and accessories for winter sports, technical clothing for skiing schools and ski clubs, machines and furnishings for ski rentals and equipment, services, and safety provisions for winter ski areas, from flex poles to ski grinding machines to cashier systems.

While Europe is seeing itself confronted with sinking numbers of winter sports enthusiasts, above all in the youth sector, the interest in skiing sports is booming in China.  With the cooperation of the Munich International Trade Fairs, the same double tradeshow was launched in China in 2009 in order to meet the needs of the up-and-coming Asian market in the winter sports sector.  The fourth edition of this successful double tradeshow in Asia will take place from February 19 to 22, 2014.  The product show of the “ispo Beijing/Alpitec China” exhibitors in Beijing will be accompanied by the “Asia Pacific Snow Conference” (APSC) and additional practice-related events, making this double tradeshow one of the most important communications and networking platforms for the winter sports sector in the Asian market.

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