With exactly one year to go until the 2014 Winter Olympics opens in Sochi on the 7th February 2014, British Ski and Snowboard is delighted to announce that Delancey â€“ a specialist property advisor who last year partnered with Qatari Diar to purchase and lead the legacy of the Athletesâ€™ Village (legacy name East Village, E20) â€“ has signed up as principal sponsor of the British Alpine Ski team.
Delanceyâ€™s sponsorship is hoped to set a new standard for the sport, which has previously suffered critical funding shortage due to the absence of a headline sponsor, and ultimately put the training and preparation of the Skiers and Snowboarders from the GB team under serious threat.
David Edwards, Chief Executive of British Ski and Snowboard commented: â€œWe are delighted that Delancey has committed to provide vital funding to help our Alpine athletes develop and compete on a world stage in 2014 â€“ particularly as this provides the opportunity to follow the phenomenal success of those athletesâ€™ who participated in the 2012 London Olympic Games. Delanceyâ€™s support for British Snowsports will provide some of our athletes with vital training and facilities, taking us one step closer to achieving our dream of our first ever Olympic Snowsport medal in Sochi in just twelve monthsâ€™ time.â€
One of those athletes hoping to experience the benefits of Delanceyâ€™s funding is British skier Dave Ryding, who is currently placed second in the Europa cup overall Slalom standings. Dave said: â€œWithout Delanceyâ€™s support for my programme it would be virtually impossible for me to pursue my World Cup and Olympic goals. I have not yet made a sustained attack on World Cup podiums and therefore not convinced UK Sport to provide me with lottery funding. The backing from Delancey will help me get over that hurdle and give me the opportunity to challenge the worldâ€™s best.â€
Jamie Ritblat, Chairman and CEO of Delancey commented: â€œOur elite British Alpine skiers have great potential on the international stage if we, as a nation, step up and put the correct support in place for them. As with all sporting disciplines, a solid financial platform is the only way to ensure Britain maintains its world-class reputation, and I am proud that Delancey is able to play its own small part in ensuring this continues to happen.â€
The sponsorship of the team is in addition to Delanceyâ€™s support and funding of the annual British National Alpine Ski Championships in the French Alps, which gives young British skiers the opportunity to race and train on FIS standard pistes. 2013 will also be the 36th year that Sir John Ritblat â€“ Chairman of Delanceyâ€™s Advisory Board â€“ has been involved with sponsorship of the sport.
President of the old British Ski Federation, Sir John continues to be one of skiingâ€™s strongest supporters and funding lobbyists. Commenting on the team sponsorship deal and Delanceyâ€™s continued involvement, Sir John said: â€œBritain has tremendous young prospects across all of its skiing disciplines. However in order for them to be in with a chance of challenging for medals at the 2014 and 2018 Winter Olympic Games, it is crucial that they have the opportunity to attend race events. We hope this funding – that they and the sport so desperately require – will help some way to ensuring this happens, and encourages other businesses and members of the public to pledge their support too.â€
Details of the Delancey British National Alpine Ski Team, including athlete biographies can be found on the British Ski and Snowboard official website: www.teambss.org.uk. Further information on Delancey and the services they provide can be found on: www.delancey.com.